CMC's Veteran Hair Etcetra and Hip Twist Salon to Combine Beauty Forces
For the past 50 years, visitors entering the Fashion District's California Market Center (CMC) may not have realized that a beauty salon is on the second floor, quietly servicing industry celebrities who slip in and out, and anyone else in need of beautifying. Expert stylist Connie Moran was there two years after it opened, and took it over from the second owner 38 years ago, renaming it Hair Shop Etcetra. This month Moran announced the sad news that the high-end salon will close its doors forever on June 31. And the glad news that it will reopen July 1 in the Twist by Oliver salon located downstairs in the outer lobby of the CMC.
“I'm looking forward to the fresh energy that comes with joining forces,” said Moran. “Twist is a cutting edge salon that complements our classic style. The blend of Twist's young forward-thinking and our years of fashion industry experience will make us a dynamic duo.”
Life in L.A. blogger Yvonne Acosta praised Twist as “a salon where the precision and talent is only matched by the feel-good energy, relaxing ambiance and a 100% friendly staff.”
Owner Oliver Ifergan welcomed Moran into the close-knit Twist family, stating that “We are honored and humbled to have Connie’s experience of more than 40 years in the industry on board with our team.”
Moran specializes in custom designed cuts, color and extensions. “I consult with all clients the day before so I can sleep on it,” she said, adding that each session is tailored to the person's lifestyle, type of hair and original base color.
Change is never easy, but Moran said, “I'm telling clients they'll walk less steps now. The Etcetra name won’t change. Just the location.”
What won't change are the hours. Early Birds can still make 7 a.m. appointments Tuesday through Friday. “The confidential ambiance will continue for those who need their privacy,” said Moran.
"We feel very lucky that Connie will be joining us," said Marisol Murad at Twist by Oliver.
"We're looking forward to learning from her. We will make a strong team and a stronger family."
Twist by Oliver and New Hair Shop Etcetra Location:
110 E 9th Street, Ste. A, Lobby 11, Los Angeles, CA 90079.
Twist by Oliver: (310) 801-0792
Facebook: Twist by Oliver
Hair Etcetra: (213) 622-8138
Facebook: The Hair Shop Etcetra