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Marlan Warren is a free-lance publicist who promotes entertainers and book authors (Roadmap Communications and Book Publicity by Marlan, respectively). She is also a film maker (Roadmap Productions), Reiki Master/Teacher (Light Hands Reiki Studio and Institute), Screenwriter, Novelist, PhotoJournalist, Tai Chi practitioner. 

You can check out but you can never leave...


My life, your life, our lives inside and outside of Los Angeles and its angels.

Tuesday, February 18, 2014

Publicity with Soul

My Book Publicity by Marlan is now in its second year and taking off. What I offer authors is a bit out of the ordinary, as I tailor each book launch and marketing plan according to genre, target audience, budget, and do not push authors toward "e-mail blasts" which send out SPAM-like e-mails to media asking for an interview, etc. I have gotten much faster results with an e-mail that is more personal in tone, indicating that we have heard or seen a particular program, and offering valid reasons why the author would make a great guest/interview subject.

I'm always on the lookout for new ways to spread the word through book clubs, libraries, special interest groups, social networking sites, institutions, museums, bookstore events, and pass on recommendations for awards to authors whose books could win big.

I've been fortunate to receive nonfiction and fiction books with themes of "Healing." We are at that point in time that pushes us to heal or die.

As the major publishers struggle or fold, self-publishing has lost much of its former stigma. The same goes for "small press" publications which had less opportunity for "reach" as they do now, thanks to the Internet.

I think of myself more as an "artist" than a "publicist." It's important for me to approach each project as if it were a production or a blank canvas.

To check out my book publicity blog which doubles as an Author's Showcase, please visit: http://bookpublicitybymarlan.blogspot.com. And if you have any questions, please contact me at memoircity at gmail. 

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